The best homes deserve the best agents, which is why many sellers of high-end homes choose Redfin Premier, our luxury real estate service. We ran the numbers to see how much of an advantage Redfin Premier gives our customers. Redfin Premier homes are more likely to sell, and they sell for more money and in fewer days than homes listed by other brokerages, according to an independent research study. On average, high-end homes listed by Redfin agents sold for $11,453 more than comparable homes listed by other brokerages.
Redfin Premier listings also had a higher chance of selling, with 87% of listings selling within 60 days, compared to 71% among comparable listings across the country. And Redfin Premier listings sold three days faster than similar homes listed by other brokerages.
Homes priced at or above the following minimums qualify for Redfin Premier:
- $1,750,000: San Francisco
- $1,500,000: Los Angeles and Orange County
- $1,250,000: Hawaii, New York, San Diego and Seattle
- $1,000,000: Boston, Washington, D.C., Flagstaff, Lake Tahoe, Maryland, Miami, New Mexico, Palm Springs and Virginia
- $850,000: Other markets*
Best-in-class marketing to reach luxury homebuyers
Redfin Premier attracts serious buyers with premium marketing materials including high-resolution photography, professional video tours, drone and twilight views and detailed interactive 3D scans that let prospective buyers virtually tour the home from anywhere in the world. We reach potential buyers for each listing both locally and globally via luxury publications, social media, coordinated email campaigns, luxe mailers and more. Redfin Premier listings also get preferred placement on Redfin, the most visited brokerage site, where luxury listings get over 600 million views each year**.
Proven expertise for luxury homes
Redfin Premier agents have years of experience buying and selling luxury homes. Only our best agents qualify to become Redfin Premier agents. They know how to price, prepare, and market luxury homes so they attract qualified buyers and sell for more. Redfin Premier agents work with sellers to recommend the right staging and finishes to help maximize their sale price.
Higher proceeds, lower fees
Luxury home sellers receive exceptional service while keeping more of the proceeds from their home sale with a listing fee of 1% for customers who buy and sell with Redfin. It’s all part of the Redfin Premier advantage, and it’s why sellers who work with our agents make an average of $32,000 more.
To date, Redfin has saved consumers over $1.6 billion in real estate fees. Check out the Redfin Home Sale Calculator to see how much you could save. More details about our listing fee and terms and conditions are available here.
How Did We Come up With These Numbers?
For each Redfin listing that came on the market between February 1, 2022 and March 31, 2023, we looked at a group of listings of the same home type (single-family home, condo, etc.) in the same ZIP code that were comparable in terms of list price, square footage, number of bedrooms and bathrooms, and listing date. We included all Redfin Premier listings for which we could find at least one comparable listing in the same zip code.
We calculated the days on market and the price per square foot for each sold home. To determine the sale price performance advantage, we calculated the average sale price based on the price per square foot of Redfin sales versus that of comparable sales. The close rate is determined by calculating the percentage of homes listed and sold within 60 days and also 90 days. These results were validated by Precision Consulting LLC, an independent third-party data research group.
*Redfin Premier is not available in all markets or for all homes.
**Based on page views on Redfin.com and the Redfin app, October 2022 to September 2023.
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