Redfin’s 2025 Predictions: Pent-Up Demand Will Lead to More Home Sales, But Many Would-Be Buyers Will Opt to Rent

Redfin’s 2025 Predictions: Pent-Up Demand Will Lead to More Home Sales, But Many Would-Be Buyers Will Opt to Rent

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Redfin’s economists expect there will be more home sales in 2025, largely due to pent-up demand. But some would-be homebuyers will still be priced out, with home prices climbing and mortgage rates remaining near 7%. Rental prices, on the other hand, should stay flat while wages increase, improving affordability for renters. Politicians from both sides of the aisle have pledged to lower housing costs for working-class Americans and build more homes; we are hopeful that will happen over the next several years. 

Prediction 1: Home Prices Will Rise 4% in 2025

We expect the median U.S. home-sale price to rise steadily throughout 2025, ending the year 4% higher than it was in 2024. Prices will rise at a pace similar to that of the second half of 2024  because we don’t expect there to be enough new inventory to meet demand.  Rising prices are one factor that will keep homeownership out of reach for many Americans, leading some would-be homebuyers to rent instead.

 

Prediction 2: Mortgage Rates Will Remain Near 7%

Mortgage rates are likely to remain in the high-6% range throughout 2025, with the weekly average rate fluctuating throughout the year but averaging  around 6.8%. Investors are anticipating that if President-elect Donald Trump implements a significant portion of his proposed tax cuts and tariffs, and the economy stays strong, the Fed will only cut its policy rate twice in 2025, keeping mortgage rates high. Tariffs could be inflationary, and enacting more tax cuts would increase the U.S. deficit, both of which would push mortgage rates up. High mortgage rates are the second part of the equation that will keep homebuying unaffordable. 

Alternate scenario: Mortgage rates could drop to the low-6% range if the economy weakens and/or if plans for tariffs and tax cuts are dialed back. Any year in which the presidential administration changes is unpredictable, and this one may be especially unpredictable

 

Prediction 3: There Will Be More Home Sales in 2025 Than 2024

We expect existing home sales to tick up next year, ending 2025 at an annualized rate of between 4.1 million and 4.4 million. That represents a year-over-year increase of between 2% and 9%. We’re presenting an unusually wide sales range this year because while high housing costs may price out some would-be buyers, there’s also a fair amount of pent-up demand in the market. 

If sales post just a small increase, it will be because of high mortgage rates and low inventory, as homeowners continue to hang onto their homes. 

Sales may post a bigger increase if mortgage rates decline more than expected, and/or if the recent burst in homebuying demand continues. Homebuying demand jumped in the weeks after the November election despite mortgage rates sitting around 7%. That was partly because buyers were waiting for uncertainty to pass before making a big purchase, and partly because many people felt more financially confident with the promise of a Republican-led administration. Even before the election, our data showed that rising mortgage rates didn’t deter buyers as much as expected, likely in part because many Americans have grown accustomed to high mortgage rates. If the economy stays strong and enough people can afford next year’s high housing costs, that would push up sales. 

 

Prediction 4: 2025 Will Be a Renter’s Market

Many Americans will remain renters or become renters. While the cost of buying a home will increase, rental affordability will improve. We expect the median U.S. asking rent to remain flat year over year in 2025. That will make rent payments more affordable to the typical American because wages will rise. 

There will also be more new rentals coming on the market, with many of the units builders started working on during the pandemic apartment-building boom coming to fruition. This will create more supply than demand, motivating landlords to offer concessions like free parking, a free month of rent, more amenities or a hiatus on rent increases in order to retain residents. With rents flat or maybe even down next year, and home prices rising as rates are likely to stay high, the affordability gap between renting and buying may widen. 

 

Prediction 5: Fewer Construction Regulations Will Lead to More Homebuilding

We expect homebuilders to construct more single-family homes in 2025, though it will take a few years for the increase in homebuilding to make buying a house significantly more affordable. The Republican sweep of the White House, Senate and House has improved builder confidence by bringing renewed optimism that regulatory burdens may ease. Builders will also bank on the fact that the mortgage-rate lock-in effect will put a lid on the amount of existing inventory competing with new builds.

Easing regulations should also lead to a rebound in multifamily housing starts. That will be a reversal from 2024, when builders pulled back on apartment starts because of the glut of supply.

The caveat is that there are a few headwinds for builders. One, interest rates are likely to stay high. Two, the incoming administration has said it will cut back on immigration, which would likely lead to less residential construction, as immigrants make up about 30% of the country’s construction work force. 

 

Prediction 6:  Wealthy People Will Pay Less to Buy and Sell Homes As Commissions Decline Slightly

In the first full year under the new National Association of Realtors (NAR) commission rules, we expect real estate commissions to come down slightly. That’s true especially for luxury homes where agents have the most room to reduce their fees, and in competitive housing markets, where fees are increasingly a point of negotiation in a bidding war. It remains to be seen how much antitrust enforcers in the incoming administration will press additional real-estate industry reforms. The Department of Justice said in a recent filing that it “continues to scrutinize policies and practices in the residential real estate industry that may stifle competition,” but it’s unclear if it will take any formal action. 

 

Prediction 7: The Real Estate Industry Will Consolidate

Under the new administration, the Federal Trade Commission will be more likely to approve mergers and acquisitions among large companies. Unlike other industries with a few dominant players, the U.S. real estate industry has long been fragmented with multiple real estate search sites and brokerages of all sizes and business models competing for agents and customers. While it’s not uncommon for larger brokerages to have affiliated mortgage or title services, we’re likely to see more roll-ups of brokerages, lenders and title companies looking to generate more business from every customer. 

 

Prediction 8: Climate Risks Will Be Priced Into Individual Homes, Especially in Coastal Florida

The risk of natural disasters will start pushing down home prices or slowing price growth in climate-risky places, like coastal Florida, wildfire-prone parts of California and hurricane-prone parts of Texas. Homebuyers and their agents will, by necessity, get more knowledgeable about the riskiness of each individual property. More homebuyers will move to comparatively affordable places in the Midwest and Northeast, which offer relative protection from climate-driven disasters.

Hurricane Helene and Hurricane Milton were a turning point for many middle- and lower-income Florida homeowners. More homebuyers looked to leave Florida this fall than a year earlier, and fewer out-of-town buyers looked to move into the state. We expect that trend to translate to some Floridians moving away from coastal parts of the state after growing tired of living through destructive hurricanes, and seeing housing costs rise despite falling prices as insurance costs, HOA fees and property taxes soar.  Coastal Florida could become a place where only wealthy people who can pay sky-high insurance premiums or have the cash to rebuild can afford to live. We expect coastal Florida’s luxury market to stay strong. 

 

Prediction 9: Mayors in Blue Cities Will Help Reverse the Flight From Urban Centers

San Francisco elected a pro-business Democrat as its new mayor this year, Portland, OR elected a mayor who pledged to end unsheltered homelessness, and several other big cities in blue states are enacting tough-on-crime policies to revive their downtowns and retain residents. Those political factors, along with many big companies–including tech firms–bringing their workers back into the office, may start a reversal of the flight from big coastal cities. 

We expect that to be especially true in California. Many Golden State residents will be motivated to stay because housing supply will continue to improve, curbing price growth; specifically, the ADU building boom in places like Los Angeles and the Bay Area should continue to provide more housing. Additionally, it no longer makes as much sense to chase housing affordability in the desert, as home prices in places like Phoenix and Las Vegas have gotten higher while climates have gotten hotter. Self-driving cars will start to become more common under the new administration, making more parts of California more livable. Urban areas like San Francisco and downtown Los Angeles will become more attractive as self-driving ride-hailing apps and buses are approved, and exurbs will be more appealing because personal autonomous cars will improve commutes.

 

Prediction 10: Gen Z Will Rewrite the American Dream, Cutting Homeownership From the Script

We expect lower-priced homes to boom in 2025 compared to higher-priced homes, but that won’t be because young Americans or working-class people are breaking into homeownership. Instead, affordable homes will be snapped up by older buyers who are priced out of higher price tiers. Gen Zers, meanwhile, will keep living with family or renting until well into their 30s, opting to build wealth in other ways. 

Daryl Fairweather

Daryl Fairweather

Daryl Fairweather is the chief economist of Redfin. Her insights have been featured on 60 Minutes, CBS Evening News, as well as in the New York Times and Washington Post. Prior to joining Redfin she was a senior economist at Amazon working on problems related to employee engagement and managing a team of analysts. During the housing crisis, Daryl worked as a researcher at the Boston Fed studying why homeowners entered foreclosure. Daryl received her Bachelor's of Science from the Massachusetts Institute of Technology and received her Ph.D. and Master's degrees in economics at the University of Chicago where she specialized in behavioral economics. Follow Daryl on Twitter @FairweatherPhD.

Email Daryl
Chen Zhao

Chen Zhao

Chen Zhao leads the economics team at Redfin, where she produces research on the housing market for public and internal audiences. Previously, she was an executive director leading housing finance and financial markets research at the JPMorgan Chase Institute. Prior to joining JPMCI, Chen was an economics consultant at Analysis Group, Inc., where she worked on financial litigation cases and led teams conducting health economics and outcomes research on behalf of pharmaceutical companies. While in graduate school, Chen was with the Center for Economic Studies and the Social Economic and Housing Statistics Division at the US Census Bureau, where she conducted applied microeconomics research using large scale restricted-access linked survey-administrative data. She started her career at the White House Council of Economic Advisers, where she focused on labor and health economics.

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