Homeowners Can Now Use Redfin Redesign For Their Home Photos! - Redfin Real Estate News

Homeowners Can Now Use Redfin Redesign For Their Home Photos!

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It’s official—Redfin Redesign is now available for both homebuyers and sellers! As of today, any homeowner can now upload a photo of their home and use our AI-powered home design tool to see how it would look with different design and decor choices. Powered by Roomvo, Redfin Redesign helps consumers envision the potential in a home whether they already own it or are looking to buy. 

We also recently enhanced the tool’s design capabilities to make it even more useful for consumers. Redfin Redesign now offers the option to explore popular design styles, going beyond basic floor, countertop and wall treatments and providing generative AI-powered recommendations for light renovations, furniture and decor. With just one click, consumers can now completely transform a rustic bedroom into a Mediterranean oasis or a dated kitchen into a modern dream. 

“Now Redfin Redesign can be used at any stage in your homeownership journey, whether you’re buying, selling, or just looking to refresh your space,” said Ariel Dos Santos, Redfin’s senior vice president of product and design. “It’s never been easier to imagine the possibilities in a real estate listing or get new design ideas that are tailored to your home. Redfin Redesign is also a useful tool for agents who are helping their customers plan for renovations or getting ready to stage a home for sale.”

Homeowner photo uploads

To try Redfin Redesign on your home, visit your public address page on Redfin, click “Redesign” and follow the directions to claim your home. From there, you’ll be prompted to upload your own images to redesign. This feature is currently available on Redfin.com on desktop and mobile web and is coming soon to the iOS app.

“I talk about Redfin Redesign in each of my listing consults because my sellers love to see the creative ways we help them find buyers,” said Maryland Redfin Premier agent Bryan Kerrigan. “Now that homeowners can upload their own photos, Redfin Redesign is an even more valuable tool. We can take a picture while sitting in their living room and talk through my recommendations for renovations, paint colors and staging in real time. This helps me provide incredible value to my customers by making the listing process more seamless.” 

One-click design styles

To style an entire room, select an eligible listing and click the “Redesign” button on the first listing photo. From there, pick a room from the gallery of interior photos. Under the “Choose style” tab, you can choose from a variety of popular design styles, including modern, rustic, industrial, Scandinavian, eclectic, Mediterranean, Victorian, shabby chic and more. With each click, Redfin Redesign will completely renovate the room, from the walls to the decor, in that style.

For a more customizable experience, you can still use the “Pick products” tab to select from a variety of flooring, countertop and wall treatments to create a style that is all your own.

Now available on more than 210,000 for-sale listings

We’ve partnered with five additional multiple listing services (MLSs) to make Redfin Redesign available on listings in the Midwest, central Texas, and the Bay Area. The improved feature is now available on Redfin.com and iPhone for all active Redfin listings, select listings that were recently sold by a Redfin agent, and eligible listings on  Bright MLS, MRED, NorthstarMLS, Realcomp, Central Texas MLS and BAREIS MLS. In total, Redfin Redesign is available for more than 210,000 for-sale listings across the U.S. and to any U.S. homeowner who has claimed their home on Redfin.

Originally launched in December 2023, Redfin Redesign is part of our ongoing effort to modernize the home search and make the buying and selling process easier. Redfin was the first national brokerage to offer 3D walkthroughs on its listings to help consumers virtually tour a home, and is now using AI to enhance listing photos, which are the most popular feature on Redfin’s home detail pages. We also recently launched Ask Redfin, an AI-powered virtual assistant to help buyers quickly find information about for-sale homes, which is now available for all U.S. iPhone app users nationwide.

In order to make Redfin Redesign available for more listings, we’re continuing to explore partnerships with additional MLSs and brokerages who see how this tool can help agents market their listings to Redfin’s audience of more than 49 million monthly visitors. 

Erin Osgood

Erin Osgood

Erin is on the communications and PR team at Redfin. She helps consumers and the media understand what's going on in the housing market, the real estate industry and inside Redfin. In her free time, you’ll find her searching the Redfin app for her Pacific Northwest dream cabin, sharpening her DIY skills, or working in her garden.

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